One vision. Multiple frontiers.

Building value
across borders.

Merchantise Holdings FZ LLC identifies cross-border business opportunities, brings together credible partners and develops practical routes to market across six sectors in Africa, Dubai, the United States and India.

One system · precise by designMerchantise works like a clock.
Merchantise global operating instrument with meanings engraved into the dial
What Merchantise does

From opportunity
to execution.

Merchantise is a cross-border holding and venture-building group. We evaluate commercially viable opportunities, assemble the right operating relationships and help build a credible pathway into market.

In one sentenceWe connect opportunity, expertise and market access across six specialist businesses.
01 / Identify

Find the opportunity

Assess demand, supply gaps and market-entry potential across our priority regions and sectors.

02 / Connect

Assemble the partners

Bring together credible operators, suppliers, brands, distributors and strategic relationships.

03 / Build

Create the route to market

Shape the commercial pathway, due diligence and operating plan required to move forward responsibly.

Market intelligence / 2026

Six sectors.
Six live signals.

A numbers-first view of scale, demand, trade and access across the Merchantise portfolio.

Brand economy / 2025$0T

Forecast global advertising revenue.

Games / 2025$0B

Forecast global video-game revenue.

Logistics / LPI0

Countries benchmarked for logistics performance.

Base metals / 2025–26+0%

Approximate price rise through April 2026.

Gems & jewellery / Aug 2026$0B

India gross exports for the month.

Medicine use / 2030~0T

Defined daily doses expected by decade-end.

Africa’s demographic horizon

Population / billions
UN projection cited by IMF
~1.5B / mid-2020s~2.5B / 2050

Critical minerals demand

Clean-energy technologies
IEA outlook
2023 INDEX
2030 INDEX

Creator influence

IAB Brasil / 2026
Survey response
72%
Product interest
71%
Brand discovery

Independent context: IMF / UN population outlook · IEA Critical Minerals Outlook · UAE non-oil trade reached AED 3T in 2024. Figures are source estimates or projections and are shown for strategic context.

Daily intelligence / 19 Sep 2026

Confirmed facts.
Commercial meaning.

A decision-useful scan of developments published in the latest 24–48 hours across Merchantise’s six verticals. Facts are separated from Merchantise analysis and every material item links to its source.

Verified edition · 09:00 IST
Illustrative creator and digital advertising workspace
Brand Marketing
£19Mcash offer

Taboola moves to acquire contextual-ad specialist Dianomi.

Confirmed · The offer could rise to £27 million subject to performance conditions; completion remains subject to regulatory and shareholder approvals.

Commercial read · Premium, privacy-first contextual inventory is consolidating as publishers adapt to AI-driven traffic pressure.

Business Insider · 18 Sep ↗
Illustrative cargo vessel representing freight markets
Trucks & Logistics
3,370Baltic Dry Index

Dry-bulk freight benchmark rises 1.02% in a mixed market.

Confirmed · Capesize rose 2%, supramax 0.3% and panamax fell 1.4%; the broader index was still down nearly 4% for the week.

Commercial read · Diverging vessel classes reinforce lane-by-lane quoting and short validity windows for landed-cost assumptions.

Baltic data via Trading Economics · 18 Sep ↗
Illustrative minerals production landscape
Sulphur & Mineral Trading
7,669CNY per tonne

Sulphur eases 0.24% after a sharp monthly reset.

Confirmed · The tracked benchmark was down 19.29% month on month but remained 190.02% above its year-earlier level.

Commercial read · Volatility remains more important than the single-day move; offers should keep explicit validity, freight and currency assumptions.

Trading Economics · updated 19 Sep ↗
Illustrative gemstones on a jeweller's work surface
Gemstones Import–Export
₹3LFOB threshold

India removes RCMC requirement for small-value exports.

Confirmed · DGFT’s immediate exemption covers consignments up to ₹3 lakh FOB through postal, courier and emerging export channels.

Commercial read · The change lowers a documentation step for compliant trial shipments and small orders; higher-value consignments remain subject to existing requirements.

GJEPC / DGFT notification · 17 Sep ↗
Pharmaceuticals
1stapproved therapy

FDA approves first treatment for pediatric MPS IIIA.

Confirmed · Fayuvi is a one-time intravenous AAV9 gene therapy; FDA approval went to Ultragenyx for pediatric Sanfilippo syndrome type A.

Commercial read · Advanced therapies increase the importance of qualified treatment sites, specialist distribution and long-horizon pharmacovigilance capability.

U.S. FDA · 17 Sep ↗
Fantasy Gaming

No material verified update.

Scan outcome · No new development published in the review window met the threshold for material, sourced coverage across the UAE, Africa, India or USA.

Watchlist · Licensing, advertising rules, player protection, payments and sports-data rights remain under review.

Merchantise analysis is operational context only—not investment, legal or medical advice. Market figures may move after publication.

Previous intelligence brief
Illustrative container ship travelling through a canal
Illustrative image
Trucks & Logistics
4additional Suez services

Major carriers expand their return to the Suez route.

Shorter transit is returning, but route security remains decisive.

Reuters source ↗
Illustrative aerial view of a large open-pit minerals mine
Illustrative image
Sulphur & Minerals
+33%base-metal price rise

Prices rebound while refining remains concentrated.

Diversified supply and dependable trade routes gain strategic value.

IEA source ↗
Illustrative gemstones on a jeweller's work surface
Illustrative image
Gemstones & Jewellery
$2.30BAugust gross exports

India’s exports rise 3.14% year on year.

Value-added studded jewellery drives the momentum.

GJEPC report ↗
Illustrative creator filming a product with a smartphone
Illustrative image
Brand Marketing
72%report product interest

Creator advertising strengthens discovery.

Authenticity and niche communities continue to influence conversion.

Interest72%
Discovery71%
IAB study coverage ↗
MarketingGamingLogisticsMineralsGemstonesPharmaceuticals

Daily scan: verified material updates only · sources linked

Group organisation

One holding company.
Six focused verticals.

Merchantise Holdings sits at the apex—setting direction, allocating relationships and intelligence, and enabling each vertical to pursue its own specialised mandate with shared group discipline.

Merchantise Holdings FZ LLCStrategy · Governance · Capital · Partnerships
01

Brand
Marketing

Brand strategy, communication and commercial growth.

02

Fantasy
Gaming

Digital sports entertainment and fan engagement.

03

Trucks &
Logistics

Fleet-linked movement and trade connectivity.

04

Sulphur &
Minerals

Industrial commodity sourcing and trading.

05

Gemstones
Trade

Provenance-led import and export pathways.

06

Pharma-
ceuticals

Quality-focused healthcare product access.

Shared group intelligence & cross-border network
Institutional foundation

Designed for credible partnership.

Merchantise combines group-level direction with vertical expertise. Opportunities are assessed through strategic fit, counterparty integrity, regulatory context and an executable route to market.

Legal identity

Merchantise Holdings FZ LLC

A UAE-based holding company connecting six specialist mandates.

Group model

One operating system

Shared strategy, governance, intelligence and relationships across the portfolio.

Market lens

Four connected regions

Africa, Dubai, the United States and India shape the group’s opportunity network.

Engagement

Due diligence first

Qualified opportunities proceed through documentation and appropriate review.

Enter the Partner Centre →Open the Zambia Business Lens →
The six verticals

Specialist businesses.
Connected advantage.

Each vertical has a distinct mandate. Together they share market intelligence, cross-border relationships, brand capability, and an operator-led approach to execution.

VERTICAL 01 / BRANDBuild demand

Brand Marketing

Brand positioning, go-to-market strategy, performance creative, paid media, commerce and demand generation.

Explore the mandate →
Core mandate
PositioningPerformance CreativeMedia & AcquisitionCommerce
Business modelAdvisory + Execution
VERTICAL 02 / DIGITALBuild community

Fantasy Gaming

Skill-gaming product strategy, acquisition, retention, rewards, sports IP and responsible play.

Explore the mandate →
Core mandate
Product & UXAcquisitionRetention & RewardsSports Partnerships
Business modelPlatform + Ecosystem
VERTICAL 03 / MOBILITYMove value

Trucks & Logistics

Spot and contracted dry or reefer capacity, lane pricing, fuel support, trip visibility and border-clearance coordination.

Best price guaranteed* or we pay the differenceBook trucks & explore services →
Core mandate
Dry & Reefer TrucksLane PricingFuel SupportBorder Clearance
Business modelCapacity + Managed Services
VERTICAL 04 / COMMODITIESSource responsibly

Sulphur & Mineral Trading

Supplier origination, assay and specification control, offtake, trade finance, Incoterms, documentation and delivery.

Explore the mandate →
Core mandate
OriginationAssay & SpecificationOfftake & FinanceIncoterms & Delivery
Business modelTrading + Facilitation
VERTICAL 05 / PRECIOUS TRADEConnect provenance

Gemstones Import & Export

Responsible sourcing, provenance, grading, export documentation, buyer matching and international distribution.

Explore the mandate →
Core mandate
Responsible SourcingProvenance & GradingBuyer MatchingExport Documentation
Business modelTrade + Distribution
VERTICAL 06 / HEALTHExtend access

Pharmaceuticals

Registration pathways, GDP-aligned distribution, market access, regulatory compliance and channel partnerships.

Explore the mandate →
Core mandate
Product RegistrationGDP DistributionMarket AccessRegulatory Compliance
Business modelAccess + Distribution
01 / IDENTIFYMarket intelligenceRead demand, regulation, capability, and timing.
02 / CONNECTPartner networkBring credible operators and opportunities together.
03 / BUILDOperating modelShape the proposition, route, and execution system.
04 / SCALECross-border growthExtend proven models into connected markets.
We see opportunity where industries, markets, and people connect.
The founding circle

Built by operators.
Driven by conviction.

Two complementary leaders bringing cross-border execution, commercial instinct, and brand-building ambition to the group.

Aman Merchant, Managing Director and Co-Founder
PRINCIPAL / 01
Managing Director & Co-Founder

Aman Merchant

A cross-border business operator with leadership experience spanning Africa, Europe, and India. Aman has led regional and country operations for Inara Investments in Namibia and Mozambique, and previously served in senior sales and infrastructure roles across Lisbon and India.

Africa OperationsCommercial StrategyCross-Border Growth
Malik Gilani, Co-Founder and Chief Marketing Officer
PRINCIPAL / 02
Co-Founder & Chief Marketing Officer

Malik Gilani

A marketing leader, entrepreneur, and TEDx speaker known for turning ideas into visible, scalable brands. Malik brings experience across brand transformation, advertising, consumer growth, and modern commerce—uniting creative instinct with commercial momentum.

TEDx SpeakerBrand TransformationGrowth & Commerce
Watch “Outlook on Life” at TEDxMITWPU
Global footprint

Local intelligence.
Global momentum.

Our operating footprint connects emerging opportunity with established commercial centres.

World map highlighting Merchantise operating regions
AFRICADUBAIUSAINDIA
01 / AFRICA

High-growth markets

Trade, mobility, natural resources, and new consumer opportunity.

02 / DUBAI

Global gateway

A strategic nexus for capital, commerce, and cross-border enterprise.

03 / USA

Innovation economy

Access to mature markets, technology, talent, and scale.

04 / INDIA

Operating engine

Deep capability, entrepreneurial energy, and high-velocity growth.

Let’s talk

Tell us what you’re
working on.

If you are exploring a business idea, partnership, market-entry plan, supply requirement, brand-growth brief or media conversation, we would be glad to understand it. We listen first, ask the right questions and explore whether Merchantise can add value.

Write to Merchantise

If useful, share your company, country, area of interest and what you would like to discuss. A short introduction is perfectly fine.